predictions about the future of the political and economic order of the world [7,8]. In
particular, by exploring possible forecast scenarios for TNCs positioning in the global
political and economic landscape, where the corporations (C), national states (S) and
civil society actors (CS) were the dominant participants, we identified the following
scenarios: the first scenario is “governance” of TNCs (C > D + CS); the second script
is the “equilateral triangle” (C = D = CS); the third scenario is the “subordination of
TNCs” (D + CS > C). Despite the emphasis placed on the positioning of corporations,
some attention has been paid to other individuals as well. As in the first scenario civil
society organization do not have a dominant role, we will focus on the other two. Of
course, the most anticipated (60%) “equilateral triangle” scenario is the best option for
public organizations. For its existence, the unprecedented expansion of direct influence
on international organizations (with the right of a decisive vote or with the right of
veto) does not threaten the collapse of the social state model, there is no domination of
the principle of corporate loyalty over the principle of national citizenship.
However, the equality in the triangle “TNCs – national states – actors of global
civil society” will crucially depend on the configuration of coalitions formed on
specific issues. When developing the third scenario of “subordination of TNCs”, it is
worth highlighting such an interesting prognosis as the probability of a radical
strengthening of the regulatory framework for transnational business, based on the
combined efforts of national states and actors of global civil society [8]. This approach
could catalyze the spread of social and environmental corporate responsibility and
ensure greater probability of positive impacts on sustainable development.
That is why the need to delineate the features of the “old” and “new” paradigms
of interaction between business, government and civil society organization. Within the
“old” paradigm, three basic characteristics can be distinguished: Government, Civil
Society and Businesses each acting primarily within their own spheres; Some degree
of interaction, but limited – each sector acting independently to influence the other;
Independently-defined roles of each sector [3, p.10].
“New paradigm” is characterized by a greater degree of activity to address societal
challenges within each sector and more integration across a shared space; be new
frameworks for collaboration, partnership and innovation resulting from increased
intersections; by increased blurring of traditional roles; by evidence of hybrid
organizations emerging [3, p.10]. The distinction of the paradigms is clearly depicted
on Fig. 1.
Analyzing the peculiarities of the interaction between business and civil society
organization, it should be noted that CSOs are mostly used to reduce the costs of
enterprises, as well as to find innovative solutions to address certain social problems.
In addition, civil society organizations often have access to local information, while
providing an understanding of the potential needs of consumers.
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