membership fees. Moreover, the amount a CSO will be able to charge for its services
and its number of clients (including governments, TNCs and international institutions)
also depend on its image. Besides, if a CSO is well-known and widely recognized, it
will have more opportunities to get public subsidies. To finish, its popular support of
course depends almost exclusively of its image and media coverage [10, p. 39].
The impact of global CSO can be evaluated in two ways, which basically reflect
the two main strategies of CSOs at a global level (Fig. 2).
Figure 2. Strategies for the impact of CSOs on a global level [10, p. 39]
The first strategy is that of working “within the system”. CSO’s impact is thus
measured through their ability to be recognized (sometimes formally) by international
institutions and/or TNCs as legitimate actors and adviser. In the operational field, this
is reflected by CSO’s ability to be in charge of the implementation or the evaluation of
TNCs’ or international institution’s projects. Again, beyond technical requirements
often asked by international institutions (ex: the UN) to gain a consultative status, the
impact of CSOs in the case of “within the system” strategies depend essentially on their
image and their ability to build networks (between CSOs but also other actors). New
communication technologies are of course at the core of the latter [10, p. 39].
The second strategy implemented by global CSOs is that of working “outside the
system”. Again, such strategies can only have an important impact throughout the
world if cheap communications with a worldwide range are available [10, p. 39].
As M.P. Baran is rightly told, the uncomfortable concomitant realities of the
present-day existence of civil society should help to focus the authorities on the fact
that civil society organization are a social mechanism that responds to human and
social needs and provides solutions to vital social problems, promotes improvement
life of people, protection of interests of various social groups; civil society organization
is a communicative mechanism that enables people to communicate with like-minded
people and show themselves; an integrative mechanism that unites people according to
their interests, changing and supporting this community, which becomes an
indispensable element in making public-legal decisions; the financial and economic
mechanism, as it is a source of additional workplaces, creates the possibility of
reducing budget expenditures for certain socially useful services and projects through
the attraction of additional resources of public organizations; an ideological mechanism
that contributes to improving the quality of public administration by ensuring the
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