market segment and the attractiveness of the credit and microcredit system for the
middle-income population due to their particular advantage over bank lending.
Recall that the Law of Ukraine "On Credit Unions" secured credit unions status
of a non-profit organization established by individuals on a cooperative basis in order
to meet the needs of its members in mutual crediting and providing financial services
at the expense of the combined monetary contributions of members of a credit union
[13].
That is, the activities of credit unions are aimed not at the profit, but in the
provision of credit and savings services only to their own participants [5, p. 423], they
have a non-profit cooperative nature that distinguishes them from other subjects of the
financial market [14, p. 121].
V. Tkachuk stresses that the purpose of functioning of credit unions is not the
financial result of activities, but the provision of their members with the necessary
credit resources and obtaining a social effect for the whole society, that is, we believe,
to stimulate the ascending social mobility in society. The social nature and non-profit
status of credit unions also gave the author the opportunity to distinguish an important
feature of financial services of credit unions, which is the mutual trust of members of
a credit union. In other words, the provision of financial services takes place on a
fiduciary basis [15, p. 12].
It should be noted that today in Ukraine the classic schemes of organization of the
activity of credit unions prevail: the participation of mostly individuals, the limited
entry of new participants, the conservatism of development strategies, the narrow-
criterionality of the association of members of credit unions (in terms of territory,
professional orientation, etc.). But modern realities of the functioning of the economy
require, in particular, increased focus on the development of small and medium-sized
businesses and the expansion of the range of financial services, the goals and activities
of the unions need to be reviewed and transformed accordingly.
Thus, in our opinion, the focus on activization, first of all, activity mobility, is
consistent with the proposal by G. Stoyanov to consider the open resource center under
the credit union, which is created mainly by entrepreneurs - individuals and private
sector representatives of retail and small businesses on a voluntary basis in order to
receiving a wide range of personalized financial services at the expense of combined
monetary contributions, operates on the principles of long-term, cooperative
management, break-even and hodzhennya economic interests of business with
sufficient margins [16, p. 41].
The credit movement of Ukraine has undergone a significant evolutionary path
and revived credit unions have taken place as a significant social and market
phenomenon. Every year, hundreds of thousands of Ukrainians use the opportunity to
obtain a loan for their urgent needs arising in the consumer or business spheres
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