Intellectual capital, to a greater extent than physical assets or financial capital, becomes
a sustainable competitive advantage
In the transition from the pre-industrial and industrial stage of the development of
society to the post-industrial stage of development, the competitive advantages of
organizations change. In place of natural resources in industrial society, labor and
capital are the dominant factors of production, and in modern society knowledge and
intellectual capital are gradually coming to the fore. In today's competition, the decisive
role is played not so much by the population as in the pre-industrial society, and not so
much by access to markets as in the industrial one, but by the quality and intensity of
the continuous training of people and organizations. At the same time, the dominant
sphere of economic activity is not so much an agriculture as in a pre-industrial society,
and not so much an industry as in an industrial one, but rather a sphere of services,
primarily intellectual services. The transition to a new society, in which intellectual
capital becomes the leading factor in social production, simultaneously marks the
transition to a new structure of the value of what we consume. In essence, the changes
are not so much at the macro level, but at the microlevel they are determined by
significant changes in the economic characteristics of the provisional society. This is
expressed, in particular, in the fact that the structure of the value of all material products
changes. For many types of products, most of the cost is created at the stage not so
much of material production as of marketing, sales and R & D, as well as in planning,
transportation, sales and services. Today, the sources of the new value added are
design, quality control, marketing and service. Modern production is largely the work
of the mind, that is, the impact on the part of engineers, accountants, designers,
designers, personnel, sales and marketing specialists, experts on information networks.
In many organizations, an increasing part of the effect is the result of the application
of specialized knowledge, extensive training of personnel and interaction with partners
and counterparties.
BIBLIOGRAPHICAL REFERENCES
1. Astratova G. V. Informatsionnyiy kapital i ego otsenka / G. V. Astratova, E. P.
Burnasheva, V. S. Shupletsova; Kompaniya marketing. issled. // Biblioteka
Klyuchevyih
pokazateley
Effektivnosti.
–
Rezhim
dostupa:
http://www.kpilib.ru/article.php?page=325.
2. Atoyan V. R. Intellektualnyiy kapital i ego rol v innovatsionnom obschestve /
V. R. Yatoyan, V. Yu. Lopuhin // Rossiyskoe predprinimatelstvo. – 2016. – # 9, vyip.
2 (167). – P. 10–14.
3. Kushlin V. I. Nauka kak komponent sotsialno-ekonomicheskoy dinamiki / V.
I. Kushlin // Nauka v Rossii: sovremennoe sostoyanie i strategiya vozrozhdeniya. – M.,
2014. – P. 176
- 809 -