Kostiuk A., Dergacheva V. note the possibility of franchising to start own
business, as in modern conditions franchising is a right that provides an opportunity
for franchisees to start their own business or to carry out a certain type of activity under
the trademark of the franchisor on the basis of the franchise agreement [4].
Kotler F. has paid attention to the features of the franchising and has noted that
the franchising is a contract, which has the following features: the franchisor receives
a deduction for the use of its trademark or intellectual property (royalty); the franchisee
pays the fee for the right to become part of the system; the franchisor provides the
franchisee with the system of conducting business [8].
The analysis of official sources and scientific literature makes it possible to
assert that franchising is a form of organization and business, which is characterized
by this type of cooperation between enterprises, in which one enterprise (franchisor)
provides another enterprise (franchisee), for a certain period or without it, the right to
carry out business activity, using the franchisor's brand, its technology, specialized
equipment, skill and knowledge, commercial information, and provides technical,
marketing and consulting support, and the franchisee undertakes to pay in the amount
and terms specified in the contract and conduct business in accordance with the concept
of the franchisor.
The study of approaches to the classification of franchising in the scientific
literature allowed to determine the types of franchising. The main directions of
classification of franchising are:
- by types of franchising;
- at the place of operations;
- of the companies to be joined;
- by way of sale;
- the right to be engaged in other activities;
- for the purposes of franchising activities of the franchisor;
- by level of mediation;
- the type of the terms of a franchising package;
- the form of control over the enterprise;
- the degree of participation of the partner in the registered capital
- depending on the number of enterprises owned by one franchisee
- depending on the franchisor's skill and knowledge [2,4,6,8,9].
In addition, there is a wide variety of forms of franchising, the future franchisee
and franchisor should research the features of each type and choose the one that is most
suitable for its business. The choice of franchising depends on: the type of economic
activity; stability of the franchisor and its place in the market of goods and services;
features of the local franchisee market, etc. For successful business in the form of
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