Figure 12. The geographic structure of TOR-500 commercial brands of the world
in 2018, % and $ USA billion
Source: calculated by authors for [9]
The dynamics of the increase in the value of national brands of France and
Ukraine is presented in the table. 4:
Table 4 The dynamics of the value of national brands of France-Ukraine,
$ USA millions
Country
2010
2011
2012
2013
2014
2015
2016
2017
France
1634
1673
1963
1938
2076
2158
2339
2969
Ukraine
65
68
124
126
80
44
56
68
Source: compiled by authors for [10]
Considering that the area of France is 643,8 thousand km
2
, the population (in
2016) – 66,9 million people, and the area of Ukraine – 603,6 thousand km
2
, the
population as of 01.01.2017 - 42,4 million people, we will present the calculated
relative indicators of branding of the territories of the USA and Ukraine, as shown in
Fig. 13:
Figure 13. Relative indicators of branding of the United States and Ukraine
Source: calculated according to the author's technique
23 times
44 times
- 836 -