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Calculations show that the territorial branding of France is 23 higher than in

Ukraine, and in per citizen - 44 times higher, indicating the effectiveness of branding
as an instrument of economic development of the national economy and the need for
its implementation in our country.

It should be noted that the process of developing and managing the national brand

of France is a purposeful policy of the country; at the same time, in Ukraine, this
process is inconsistent, chaotic.

Branding of national economy of Ukraine should be based on the development of

high-tech branches of the national economy, processing industry. Note that non-brand
has been created in the mining industry. Brands are created for the purpose of obtaining
a surplus in the branches in which there are conditions for their receipt. To such
conditions, first of all, is the possibility of mechanization, automation of production
processes, which leads to a reduction in the constant costs of expanding the volume of
production. That is why E. S. Reinert insists on the accelerated development of
manufacturing industries as the main condition for real enrichment of the country

[3].

Thus, the analysis of the foreign trade balance of France and Ukraine

(technological parity) and the development of branding in them (status parity) proves
the lack of equivalence in trade and economic exchange, which transforms economic
subordination of Ukraine into a dangerous factor of technological and political
dependence. The vector of the security component of a strategic partnership is
schematically depicted in Fig. 14:

Figure 14. Scheme for the formation of a vector of economic security

of strategic partnership

Source: compiled by authors

oli

compon

ent

onomi

componen

cientifi

c a

educ

ati

ult

ura

compone

Scientific and

educational

Political

component

Economic

component

Cultural

component

FRANCE

UKRAINE

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