Authors Dubodielova A.V., Yurinets O.V., Fedorov M.M. in addition to these two
types of economic mechanisms distinguish the third one – marketing, which includes
the following directions, such as creation and provision of development of the market
of natural resources and environmentally-friendly goods; expansion of the “marketing
chain” structure with the inclusion of the environmental expertise; trade of quotas on
harmful emissions; ecological excise tax, environmental insurance and promotion, etc.
[6, p. 157-158].
The model of the components in ecological-economic mechanisms of
management in agricultural production has been suggested by the authors (Fig. 1).
Figure 1. Model of the ecological-economic mechanism of management in
agrarian production
Source: own development
All economic and environmental tools of this model are interconnected, and its
important component is a system of government environmental management, which
includes: general management and special management. At that the public authorities
of general competence carry out their activities by adopting resolutions and orders on
General and special government
management:
-regulatory and legal base;
-system of national standards;
-national programs and
development projects;
-research work.
Economical
instruments:
-economical
stimulation
(subsidizing,
subventions,
concessional
lending,
preferential
taxation);
-economical
insurance against
ecological risks);
-investment;
-economic sanctions
and a penalty
system.
Ecological instruments:
-certification;
-ecological
standardization and
rating;
-greening of
agriculture with the
purpose of restoring
natural-resource
potential;
-ecological-
agrochemical land
appraisal;
-ecological audition
Ecological-economic
mechanism of management
in agrarian production
Ecological marketing:
-formation of ecological consciousness;
-formation of ecological needs;
-social responsibility;
-marketing strategies;
-marketing management;
-environmentally-focused marketing research
-ecological-economic instruments of marketing management
in production of ecologically safe agrarian production
(produce, price, distribution, promotion).
- 82 -