Votchenikova О.
Candidate of economic sciences, associate professor, Kiev National University of
Construction and Architecture, Kiev, Ukraine
Kulik A.
Candidate of economic sciences, associate professor, Kiev National University of
trade and economics, Kiev, Ukraine
ENTERPRISE STRATEGIES ON THE LAKOFARBIC GOODS
MARKET
Introduction. In 1968, the American scientist M. Abramovitz described the
mechanism of 20-year fluctuations, or a chain that generates 20-year fluctuations:
profit → immigration → housing construction → aggregate demand → profit. In the
period of a recession in the economy as a whole, construction still works at the same
rate at the start of the projects, and the latter is reacting to the decline with a decrease
in investment. To overcome the crisis, we need structural reorganization,
reconstruction of enterprises, development of new technologies, which requires an
inflow of investments, which makes construction of the first of all sectors out of the
crisis, revitalizing other industries.
Each construction site requires 16 additional workplaces in the connected
industries working on it (building materials industry, design organizations, transport,
etc.), which actively affects the reduction of unemployment, which is inherent in crises.
This property of construction is known in the world of business management. For
example, the government of F. Roosevelt, thanks to a series of measures of state
support and promotion of construction, overcame "great depression" in the United
States in 1929-1933.The building industry of Ukraine has evolved considerably during
the years of independence. The large state-owned monopolies (ministries, republican
and regional associations, etc.) have disintegrated or corporatized, state enterprises
turned into LLCs, JSCs and others, there is practically no state order for housing
construction, requirements for thermal protective characteristics of buildings and
structures have significantly increased. All this, as well as the appearance of world-
famous companies and technologies in Ukraine, has changed the vector of the
development of the building materials industry. In this paper, we analyze the dynamics
of production of the main types of building materials over the past 27 years.
Under the influence of changes that have been taking place since the beginning of
the 21st century. They are primarily related to the rapid pace of development of
technology and technology, civilizational progress, concentration on innovation and
enterprise behavior, globalization processes and increased competition, resource
strategy that dominates building management enterprises, also undergoes significant
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