Scientific works use different indicator system to make comparative evaluation of
different enterprises and economy in general potential development. Such indicators
are an aggregate of the most important object or system characteristics providing for
formal description of their main parameters, choice of system optimal variants
functioning at different times, and foreseeing the best ways of its future development.
Nowadays there is a number of scientific works investigating different aspects of
enterprise potential. Many of them focus on potential evaluation problem, its use and
increase, they point at differences in defining the notion of potential, its essence,
structure and correlation with other categories [3; 9; 16; 18; 19].
As a result of sources analysis we may conclude that in general potential means
sources, possibilities, means, and reserves that can be used to fulfill any task, reach set
goals, or as capabilities of its resources, abilities, and competences system to create
value for interested parties. Thus understanding potential is directly connected to
resources and abilities. Complex, dynamic, integrated, interlocked and synergetic
aggregate of all available enterprise resources and possibilities including their
prospective growth used to achieve tactical and strategic enterprise development goals
and providing for its constant development is defined as enterprise economic potential
[16, p.12].
All the enterprise resources form its potential basis. However, leading resource
and a main factor of economic development nowadays is information as stated above.
It forms competitive advantages both for single enterprises and for each country in
general.
Modern computer and informational technologies and information software are
of great help. Their potential abilities and enterprise new potential raise of
informational complex as well as considerable acceleration of production process lead
to raising market competitiveness. Thus, economic potential becomes informational
and, taking into account information constituent, it seems reasonable to study
enterprise informational and economic potential.
Enterprise informational and economic potential we understand as possibility of
its producing capacity realization using information (statements, reports, knowledge,
information goods and services) to achieve goals, making production and economic
decisions in economical society. Though, informational technologies and
informational systems introduction in enterprise activity needs separating single
enterprise potential constituent – informational potential, including methods and means
of informational system building and already used information systems, their
components employed by an enterprise in reaching set goals and which demand
continuous development.
As stated earlier, enterprise management system functioning basis and well-
grounded management decision making is quality information, informational
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