- determination of social priorities considering the specific ecological situation in
the regions, according to which it is planned to eliminate the negative phenomena of
nature management and transition to environmentally friendly production;
- combination of state influence with the market forms of management,
stimulation of qualitative changes through priority financing, lending, material and
technical, information support, introduction and development of environmentally
friendly production;
- carrying out economic-ecological monitoring over the process of transition to
environmentally friendly production in the analysis of internal strengths and
weaknesses of agricultural producers;
- consideration of changes in the external factors and their impact on the
competitiveness of products and enterprises in the agrarian sector of the economy,
namely, to detail their actions, to clearly distinguish market opportunities and threats.
Environmental management tools (Fig. 1) imply the certification and labeling of
environmental products, which proves that the correspondence of the certain object to
the specific regulatory document is kept. The process of certification and
standardization should be carried out in accordance with the international standards
adapted to the conditions of Ukraine.
Ecological and economic tools, in our opinion, are an integral part of
environmental marketing and they include:
- production of ecologically safe agricultural food products and their ecological
positioning;
- price formation taking into account environmental costs;
- formation of a market with environmentally safe products, based on international
standards of ecological agricultural production;
- distribution of environmentally safe agricultural products;
- formation of the information and communication system for the promotion of
agricultural food products.
Based on that, the prediction on the social economic development of the state and
the region will make possible to provide greening of the production activity of
agricultural enterprises as much as possible, significantly reduce anthropogenic
pressure on the environment, preserve and improve it. It might happen taking into
account the requirements of ecological safety in the implementation of structural
adjustment.
Nowadays the transition to new agribusiness systems is a complex process and
for its implementation it is necessary to change the principles of functioning of
agribusiness entities, accelerate their innovative development and provide the
possibility for their organizational transformations. Therefore the modern conditions
of the management of agrarian enterprises require the formation of a whole
scientifically grounded management system that considers the interests of the
consumer aimed at balancing the demand and the supply with minimal losses, provides
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