A promising direction for establishing economic relations between certified
agricultural and processing enterprises of the organic sector is the creation of market-
based formations based on horizontal and vertical integration and co-operation. Co-
operation combines commodity producers into their market activities on the basis of
their voluntary involvement in the processes of integration with mutual assistance and
economic cooperation. Such unions give them the opportunity to earn profits not only
directly from the agricultural production, but also from the subsequent stages of the
movement of their products, participate in large-scale business, use professional
managers, allocate risks, control the marketing channels of product distribution and
material and technical supply, influence prices through the formation of large batches
of products and the application of modern marketing methods and technologies, to be
equal partners in the competitor market environment [10, p. 31].
It is important for Ukrainian companies to use the European model of the organic
sector development, using its own experience in the development of domestic organic
production. In this regard, producers can be encouraged to keep to the following
methods of promoting organic products towards a potential consumer (Fig. 3).
Marketing strategies of production and
promotion of the organic produce at the agricultural
food market
Integration of organic farms into marketing service
cooperatives for the marketing of products under a common
trademark in specialized stores
Organization of cooperatives for processing products created
by organic producers for the production of specific organic food
products with further selling
Interaction between producers of organic products and
consumers or private catering establishments
(hospitals, schools, etc.)
Figure 3. Organizational forms of promoting the organic products by domestic
producers at the agricultural market
Source: created by the author
Cooperation in order to create its own marketing channels for product distribution
and the receipt of resources fully controlled by the agricultural commodity producers
is by far the most realistic and efficient way of integration.
Integrated structures are associations on the basis of cooperation and competition
between its participants, which make possible for them to obtain a synergistic effect,
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