the creativity of designers or the career of models. Information, and hence
communication, has a documentary-analytical colour, caused by personal professional-
subjective vision.
In 2011 the Virtual Museum of the Valentino fashion house was presented, which
became the newest form of representations. It contains the most vivid examples of
models of different periods of creativity of the designer, photo materials about him as
a person, documentary photos at work. The designer’s creativity is presented by
sketches and photographs of finished products. The 3-D image of clothing models is
unique to this form of representation of costume forms. All products are presented on
stylized virtual mannequins.
The analysed forms of representations of a fashionable costume, as a visual
narrative, allowed creating a model, consisting of three basic levels: typographical-
printed representative practices (TPRP); performance representative practices (PRP),
virtual representative practices (VRP), which demonstrates their connections caused
by the concept-narrative (Fig. 2).
Figure 2. Classification of representative practices of costume design.
Each level has its own unique parameters and characteristics. First of all, excellent
art-design means, namely: means of organizing the visual environment – genre-
stylistic; means of enhancing emotional expressiveness – artistic-figurative; means of
visual harmonization – conceptual content. Peculiarities of the means, as well as a set
of methods and techniques of representations of costume forms are coherent with the
concepts, contain the basic narrative, which, within the representation, is able to
TPRP
fashion illustration
photo illustration of fashion
art photo illustration of fashion
PRP
show
museum exposition
showcase
VRP
hybrid practices
windmill museum
virtual practices
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