Sergeieva N.
Ph.D. in Art History, associate professor, Department of Design, Cherkasy State
Technological University, Cherkasy, Ukraine
APPROACHES TO THE ANALISIS OF THE IDEOLOGICAL AND
CONCEPTUAL ESSENTIALITY OF THE DESIGN
Introduction. During the combination of design with traditional and new types
of artistic creativity and various scientific branches, in a short period of time, it
developed into a variety of areas and specializations — from the usual already
industrial, graphic or environmental to furniture design, transport, street equipment,
design of fabrics and clothing, design of visual communications systems, media design,
landscape design, exposition design, etc.Creativity and design thinking becomes of
particular importance as а specific properties of project activities. Examples of their
involvement in the processes of organization or management (management-design)
affect the inexhaustibility of their own potential.
However, understanding the basic principles of the project activity is a stipulation
for determining the further direction of its development. It becomes of special
topicality for Ukrainian design, which tries to find the necessary point of support and
to show not only its unicity, but also it’s significance against on the background of the
powerful design schools of the World. Thus, even the passing nature of the analysis of
the phenomenon of design historical development is sufficient to realize its role as an
instrument of influence on the taste, preferences and the lifestyle of most humanity.
The modern design is a polyphonic structure that displays itself in theoretical,
methodological and empirical bases. It is aimed at the realization of numerous social
functions and forms of cultural life of each individual.This interdisciplinary object of
studyingattracts scientists from the fields of history, cultural studies, aesthetics,
philosophy, sociology, psychology, art studies, economics, technology, ergonomics,
ecology, etc. They all relate to the sphere of production of a design product or study
the results of its influence. Design is considered in accordance with the specifics of
each of these scientific areas. As a result, were formed a number of separate disciplines
on history, aesthetics, sociology, design ecology, etc, devoted to one or another specific
problem issues.
Historical approach includes emergence, formation and development of the
objects of research. It is the most widespread and has the status of basic science. In
general meaning, this principle outlines the need for the treatment of historical phases
of modern phenomenon. It also includes various modifications in different periods of
time. These stages stress the importance of
self-sufficiency
and
completeness
. The
theoretical reproduction of the history of the object in all its completeness of
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