man in the theory of design. This is substantiated with the insufficient consideration of
the important and defining anthropological discoveries made, at least, during the
twentieth century, and a relatively minor amount of interdisciplinary research. That is,
the conflict is commenced at the design stage and arises primarily when there is not
enough information about the person — both in general terms and in the plane of its
private abilities or opportunities, individual traits, etc. This also includes the ability of
the person to the constant changes which are reflected in the changing needs and
demands and occur much faster than with objects of the external environment and the
approaches to the development that apply to them. The sociality of man as his/her
involvement in relations with other people is also taken into account to some extent.
It should be noted that in modern conditions of social development the discourse
on the social approach to the study of the design looks pretty natural and characteristic
phenomenon that qualitatively describes a professional level of project culture and the
cultural achievements of civilization as a whole. However, during more in-depth study
of the social aspects of the design we face the lack of both an industry-specific
theoretical positions, and an unambiguous understanding of the problem as a whole.
An example of the latter is to analyze these, at first glance, akin to concepts like the
"social nature of design", "social guy design function", "social engineering," "social
design" and "social designer".
Presented in scientific sources understanding of the social nature of design is
based on the awareness of its sociocultural impact on the person, the harmonization of
relations of the individual and society [9]. Thus, the "socio-cultural property of the
machine design, replicated or individual is not limited to the look or function of the
thing itself, it is associated with all aspects of their structural order and value
relationships with diverse layers of modern culture, social life and psychology" [16, p.
51]. In addition, in the post-industrial society the structures of social needs included
the aesthetic quality, the importance of which increases along with an increase in the
general level of culture and of requests that they determine.
Socio-philosophical approach to the study of the phenomenon of design helped
open up new directions of methodological research paradigm of the conceptual design
of the XXI century which develops in modern conditions of globalization and
postmodern culture. Under this approach all design functions are interpreted as such,
first of all determined by the place of design activity in the context of other socio-
cultural phenomena of a society. The design activity is considered in the form of
subject-object relations that are formed in the context of specific socio-cultural
conditions — of a certain range of regulatory shaping ideas, including tasks, material,
tools and ways of working, through which, in the end, and the subject itself self-
implements and asserts himself during the transformation of the subjective in the
objective.
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