Chukhraieva N.
PhD, Kyiv National Economic University named after Vadym Hetman, Kyiv,
Ukraine
Pozhuieva T.
Doctor of Economic Sciences, Associate Professor, SHEI "Ukrainian State
University of Chemical Technology", Dnipro, Ukraine
METHODS FOR PURE TECHNOLOGIES COMMERCIALIZATION
FOR INDUSTRIAL ENTERPRISES
Introduction. In the near future, the development of pure technologies will be
equally related to the creation of innovative products and services covering such areas
as production of traditional and renewable energy, reduction and utilization of waste,
improvement of energy networks, energy efficiency improvement, reduction of
harmful emissions, water purification, etc. as well as with the application of new
business models (Boon, 2013; Maas, 2010; Nasiri, 2018; Levanen, 2016; Hamwi,
2017). High-performance technologies with competitive value have already become a
reality in many areas of the pure technology sector. Today, innovative companies need
to find new business models that will turn their innovations into a growing business.
To do this, their creators can change various aspects of their work, including the market
entry strategy, organizational structure, transfer methods and operational processes.
However, it should be noted that commercialization of these technologies in most cases
grows much slower than developing companies expect (Hastings-Simon, 2014). And
those innovative structures that can find the perfect business model for their technology
and the market, will become the main driving force of the world transition to an
environmentally friendly economy. Identify and suggest methods that improve the
efficiency of commercialization of pure technologies to industrial enterprises that take
into account the key factors of influence upon these processes for attracting potential
customers.
The object of research are pure technologies. The subject of the study are methods
that improve the efficiency of pure technologies commercialization for the industrial
enterprises.
The research of the processes of innovations transfer and commercialization is
based on the works in the field of the theory of the economy innovative development,
the formation of innovative systems, the development of innovative policies by the
following authors as Bell, D. (1976), Drucker, P. (1994), Smith, K. (2000), Freeman,
Ch. (Freeman et al. 1982), Schumpeter, J. (1982). The recently emerged but
dynamically developing concept of "open innovations" is actively being developed by
Torkkeli, M. (Torkkeli et al. 2009), Chesbrough, H. (2006; 2006), Kozmetsky (1999).
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