The problems of the transfer and commercialization of innovations and the promotion
of innovative products to the market are analyzed by Kotler, P. (2010), Moore, J.
(2006), Rogers, M. (1983), Slyvotsky, A. and Morrison, D. (2002). Nevertheless, the
choice of an efficient strategy, transfer business model and commercialization of
innovations in the conditions of an emerging market economy, when most large
industrial enterprises face the problems of global competition, outdated material and
technical base, and the underdeveloped government system for supporting innovation,
have not been developed sufficiently yet.
During the research and presentation of the material, general scientific principles
and methods of cognition were used: the fundamental principles of dialectics, the basic
principles of methodology (definiteness, development, objectivity), as well as
empirical-theoretical (observation, measurement, description) and abstract-logical (for
theoretical adoration when determining the role and essence of the commercialization
of innovations in conditions of uncertainty, drawing conclusions that also rely on
logical generalizations) research methods; principles of the unity of historical and
logical, general and concrete in economic research, the integrity and interconnection
of economic processes.
Research results. M. Porter demonstrated the role of innovation in achieving a
competitive advantage in his fundamental work on competition: "Each successful
company applies its own strategy. However, the nature and evolution of all successful
companies are basically the same. The company achieves competitive advantages
through innovation. They approach innovations in the broadest sense, using both new
technologies and new methods of work. After the company achieves competitive
advantages, thanks to innovations, it can retain them only through constant
improvements " (Porter, 2008).
All over the world, companies that have achieved leadership apply various
strategies that differ significantly in many respects, but to varying degrees engage
innovations. The right choice of strategy is the key to success of innovation. The
development of innovative strategies is based on the choice of directions and the scale
of the proposed changes, identifying the problems of the organization development and
visualization of its future.
When developing a strategy for the innovation transfer and choosing the best
option, it is very important to follow certain rules in order to achieve maximum benefits
while at the same time retaining the internal knowledge, valuable to the company.
Some recommendations in this area are offered by experts in the field of open
innovation – M. Torkkeli, C. Kock, I. Savitskaya (Torkkeli, 2009), as well as experts
in the field of intellectual property management. In our opinion, these
recommendations can be an integral part of the process of selecting a strategy for the
innovation transfer.
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