also satisfy needs of consumers concerning material, capacity and colors.
A questionnaire with a random sampling has been made to determine
requirements of different groups of consumers. A random sampling was used for the
investigation [3].
The embedded error of the results constituted 5%, and the dispersion – 0,25, while
a confidence ratio – 1,96.
Under these conditions, the minimum sample size was 385
people.
The survey was conducted in the Internet in October 2017 - March 2018 with the
help of Google Form service. During the survey, responses were received from 432
respondents (women - 63%, men - 37%).
In the survey, the most active respondents were young people aged 18-30 years
(40,7%), the distribution for other age groups was as follows: up to 18 years – 9,7%,
31-45 years – 23,8%, 46-60 years – 20,1%, above 60 years – 5,6%. The composition
of the respondents’ families was as follows: 1 person – 4,4%, 2 people – 11,6%, 3
people - 25%, 4 people – 35,4%, 5 or more people – 23,6%. Speaking about distribution
of income, the most numerous was a group with income of 2000-5000 UAH per person
– 46,1%, less numerous was the group with income of 5001-10000 UAH per person –
33,3%. 12,5% of respondents receive income up to 2000 UAH, 8,1% - above 10000
UAH.
The Figure 2 demonstrates results of the questionnaire concerning impact of
packaging on making a decision about buying of food products by different age groups
of respondents.
Figure 2. Influence of packaging on making decision by different age groups about
buying food products
Source: developed by the authors
76,2
81,8
58,3
52,2
50
14,3
11,9
27,2
26,9
37,5
9,5
6,3
14,6
20,9
12,5
0%
20%
40%
60%
80%
100%
Up to 18 years old
18 to 30 years old
31 to 45 years old
46 to 60 years old
Above 60 years old
Influences
Doesn't
influence
Respondent
has not
decided
- 127 -