analyze what additional functions it can perform in order to increase consumer value
of the products. However, upgraded packaging should not negatively influence
producer’s expenditures (first, storage and transportation). Production of the packaging
should be economically reasonable to secure profit from activity of consumer products
producer, and should expand his/her share at the market.
Analysis of innovations in the field of food packaging
Innovative materials
Innovative technologies
Investigation of the influence of packaging on the environment
Exploring of utilization, recycling and reusing possibilities
Choice of food packaging material
Justification of packaging capacity options with taking into account
consumer preferences
Choice of the color range of the package
Determination of the form and additional packaging functions
Analysis of the logistic suitability of the packaging
The costs of products
transportation
The costs of products
warehousing
The cost of
packaging
Deciding whether to use a new or updated package
Inte
re
sts
of soc
ie
ty
C
onsum
er’
s int
ere
sts
Ma
nufa
ctur
er’
s int
ere
sts
Figure 12. Algorithm of developing or upgrading of food products packaging
Source: developed by the authors
Producers of food products need permanent upgrading of products packaging with
consideration of the needs of consumers, and interests of the society. It will secure
increase of their competitive capacity and improve image of the enterprise.
CONCLUSION
Nowadays, products packaging is of great importance from the position of
marketing, attracting consumers’ attention and satisfying their needs concerning
desired form and amount of products, its protection from damage. It also influences
expenditures of producers, and consequently costs and price of products, conditions of
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