curd cheese to the requirements of a product made from cow’s milk, which is positively
perceived by consumers.
The sixth section “PROBLEMS AND PRECONDITIONS FOR THE
DEVELOPMENT
OF
INTER-REGIONAL
ECONOMIC
COOPERATION
BETWEEN UKRAINE AND SOCIAL COUNTRIES IN THE CONTEXT OF
CURRENT POLITICAL AND ECONOMIC TRENDS”. The article focuses on the
issues of interregional economic cooperation between Ukraine and neighboring
countries in the context of current political and economic tendencies. The list of
problems that limit the positive economic effect of development of this cooperation in
the current conditions, determined by current political and legal tendencies is
determined. Outlined the preconditions for the development of Ukraine's cooperation
with Western neighboring countries, which create opportunities for the formation of a
new, more effective strategic model of management of economic relations with
neighboring countries. Described the influence of certain directions of development of
cross-border cooperation on economic development of Ukraine.
The
seventh
section
“METHODS FOR PURE TECHNOLOGIES
COMMERCIALIZATION FOR INDUSTRIAL ENTERPRISES”. Today, innovative
companies need to find new business models that will turn their innovations into a
growing business. To achieve this goal, the company creators are to change various
aspects of their work, including the market entry strategy, organizational structure,
transfer methods and operational processes. The article reveals the methods that allow
to increase the efficiency of commercialization of pure technologies, which are one of
the important components of innovations transfer strategy of industrial enterprises. In
our article we have substantiated the influence of certain factors that make it possible
to attract potential customers of innovative technologies for the purpose of their
effective commercialization.
The eighth section “PROBLEMS OF DEVELOPMENT OF FOOD PRODUCTS
PACKAGING: BALANCE OF INTERESTS OF MANUFACTURER, CONSUMER
AND SOCIETY”. It is confirmed that packaging of food products increases
consumption value of the goods and their competitive capacity. The work argues that
designing packaging for food products, most domestic producers are mainly focused
on their personal capabilities. The research determines that in Ukraine, improvement
of packaging by producers should first consider the factors, which are important for
potential consumers and which can contribute to introduction of the goods into new
segments of market. The article presents results of a marketing research concerning
impact of packaging on making a decision about buying of food products, defines
consumption advantages for different kinds of commodities. The work argues
requirements to packaging of food products from the position of a producer (his/her
expenditures and logistic availability) and society (possibility of reuse and utilization).
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