The authors of the research propose an algorithm of simplification and upgrading of
packaging for food products within the concept of socially responsible marketing.
The ninth section “ACCOUNTING OF INVESTOR’S INVESTMENT
POTENTIAL IN THE PROCESS OF DEVELOPING HIS INVESTMENT
STRATEGY”. The development of the real sector of the economy of any state depends
on the growth of volumes of financial resources that are rotated in the financial market.
In part, such growth is financially possible due to the intensification of investment
activities of various financial market institutions. At the same time, the effectiveness
of investment activity depends on the right choice of type and type of investment
strategy. The purpose of the study is to determine the roles, kinds and types of
investment strategy of financial market institutions and to substantiate the position of
authors in specifying the stages of its formation and implementation. Results. On the
basis of the research, the author's vision of the methodical approach to the formation
and implementation of the investment strategy of investor institutions in the financial
market has been formed on the basis of taking into account the results of evaluation of
the levels of formation and use of their investment potential as their zonal ranking.
Conclusion. The necessity of developing an investment strategy by financial market
institutions for the effective realization of their investment activity is substantiated. The
author's vision of the stage of implementation of the process of development and
realization of strategic investment by investor-investing institutions in the financial
market with consideration of assessment of their investment potential is suggested.
The tenth section “THE ANALYSIS OF DEVELOPMENT OF BUSINESS
ENVIRONMENT OF UKRAINIAN REGIONS: PROBLEMS AND PROSPECTS”.
To propose a methodology for analyzing the business environment of Ukraine was
made an attempt, which would leave the empirical base, providing domestic
organizations of the public and private sectors of the economy. As part of the
methodology, an 8-stage algorithm was proposed for assessing the level of
development of the business environment of the regions of Ukraine based on 40
selected and reasonable indicators that cover 7 main areas and reflect various aspects
of the business environment. An integral estimation of the business environment of
Ukraine in a regional context has been carried out; an integral index of the level of
development of the business environment of a region has been calculated; both of them
can act as an objective quantitative criterion for the formation of regional clusters.
Objective characteristics of the business climate of a certain territory (in our case,
region or group of regions) are obtained. The results, which have a graphic and
formulaic interpretation, make it possible to understand the state of the problem, the
prospects for overcoming them, outline directions for further development and the
possibilities of supporting the business environment in a regional context.
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