Ukraine capital and did not meet the needs of Kyiv residents and guests of the city will
be replaced with new modern ones.
One more problematic aspect connected with a sharp increase in the number of
tourists in Lviv is one that was warned by American experts who helped to develop
The Tourist Concept of Lviv: as soon as tourism begins to develop dynamically, among
the guests of the city there will appear those who came here for intimacy. A similar
way was taken by many cities, which were relying on tourism. Annually, according to
UNWTO, in the world more than 3 mln people travels in order to receive sexual
services, and the turnover of this "industry" is estimated at an amount of up to $ 100
billion. Of course, sex tourism develops mainly in poor countries where rich tourists
travel for the certain purposes [3, 241-250]. The popular Italian edition La Repubblica
devoted an entire article to the modern sexual destinations of the world, among which,
along with Thailand, Brazil, Cambodia, Cuba, Bangladesh, Colombia and Bulgaria,
Ukraine is also mentioned. And until recently, Ukrainian cities, where intim-tourism
traditionally existed, as La Repubblica considers, were Odesa, Kyiv and Kharkiv. Lviv
joined them relatively recently, although before the World War II it was a service city
with hotels, restaurants, casinos. "It was then a kind of European Las Vegas" - says
about Lviv the famous city restaurateur Andriy Hudo, co-founder of the Holding of
Emotions “! FEST”. With the development of tourism and resort infrastructure, the city
of Lviv is once again returning to the pre-war economic structure, and this fact is of
concern to some Lviv residents. A. Khudo also notes that the flow of sex tourists to
Lviv has sharply increased since the last devaluation of hryvnia, when the rest in
Ukraine became accessible even to foreigners with modest revenues [4]. "Promotes"
this process the rapid development of the city's tourist infrastructure in recent years
with many luxury hotels, clubs and restaurants, as well as its geographical proximity
to the EU countries, their visa-free regime with Ukraine, increasing diversity of flights
to Lviv from many countries, including budget airlines. Under these conditions, in our
opinion, the task of the authorities and representatives of the national and regional
tourism industry is that Ukraine (and in particular its largest cities like Kyiv, Lviv,
Odesa, Kharkiv etc.) has to be associated first of all with historical and architectural
values, natural resources, gastronomy and culture [5].
One can ask, what is connection whith logistics here? Answer is the next: the
purpose of logistics is to study the flow processes in the economy in order to optimize
them. Economic flows (including flows of tourists) connect such parts of the market as
demand and supply. Actually supply applies marketing and advertising technologies to
charm consumers to attract their demand. On the other hand, as we know, when there
is demand, there will be supply. But if there is no supply and its marketing support is
absent, then demand will decrease accordingly, or it will disappear altogether.
Applying these considerations to the situation with intimate tourism in Lviv and other
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