organizations of their guarantees of activity of the population and satisfaction of social
needs of the region; rational combination of market and administrative mechanisms of
regulation of the social and economic relations; optimization of introduction of
approaches of the public, regional and branch management of social and economic
(investment and innovative) development, strengthening of responsibility of bodies of
regional government for adoption of problem decisions and so forth. From rates
economic development growth of the country, that is from investments, the quality of
life population and other most important characteristics of development of society
depends. In the conditions of need of attraction financial resources and their limitation
relevant the problem of the analysis and assessment will melt increase in investment
attractiveness of regions as characteristics that gives to the investor the chance to
present a condition of an object of an investment of money, provides reliability of
future investments and confidence in obtaining results of their use [11].
Research results. To the end of the half-year 2017 the index of investment
attractiveness of Ukraine according to experts of group of the European, international
and domestic companies European Business of Association (EVA), working in
Ukraine, increased to the level of 3.15 points on a 5-mark scale and for the first time
since 2011.Left a negative zone, having exceeded a mark of 3 points. (Fig. 1).
Figure 1. Index of investment attractiveness of Ukraine during 2009-2017
According to research of domestic business climate in 2016, most respondents
(67%) noted that in the second half of the current year it was adverse. In fact in the first
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