aesthetics of the professional language and they see it as the communicative qualities
of speech [4, p. 55].
I. Drozdova sees in the speech a criterion of the human culture level, which
reveals the essence of the human personality. This causes attention to the need to form
such professional qualities of the speaker as an independent and creative composition
of thinking, orientation in the linguistic situation, focus on the interlocutor, speech
memory, correct and appropriate selection of language tools, correct construction of
speech (discourse), prediction of an interlocutor’s reaction, proper diction, ability to
listen, etc. [13, p. 146].
2. The parts of the structural components of the professional and
communicative culture of pre-school establishment teachers. The manifestation of
the normative component, according to the linguists, is undoubtedly the linguistic
competence, to which they assign the knowledge and observance of such literary
norms: morphological (correct use of different forms of words); syntactic (competent
combination of words and their forms in phrases and sentences); lexical (determine the
correctness of the word choice from a number of units close in meaning or form, and
also its use in the meanings that it has in the literary language); orthoepic (dictate the
rules of words’ pronunciation in the literary language); accentologic (determine correct
accents in words); stylistic (regulate the ways of using the literary language in various
spheres of public life, that is, the choice of the speech style, the use of its various
features: expressive, evaluative, functional). The communicative component is traced
in communicative literacy, which provides effective communication and involves
possession of the effective and courteous (polite) communication techniques;
possession of cliches, relevant to situations, communicative stereotypes, strategies and
tactics of communication, in which it is possible to use non-traditional communicative
tools, methods, etc. All this is inside the structure of the communicative competence
by F. Batsevich, which includes: language competence as the ability to understand and
produce an unlimited number of correct messages; discursive competence – the ability
to combine messages into connected discourses; sociolinguistic competence – the
ability to understand and produce speech in a particular sociolinguistic context of
communication; illocutive competence – the ability to realize communicative
intentions, using the structure of the message (speech act); strategic competence –
ability to take an effective part in communication, choosing the right strategy and
tactics of communication; socio-cultural competence – the ability to use the socio-
cultural component: customs, norms, rituals, social stereotypes [14, pp. 124-125].
A person enters the communication as a personality with all the features inherent
in him/her, because of this the speaker is understood as a linguistic personality. In
communicative linguistics it is the individual who possesses a combination of abilities
and characteristics that predetermine the creation and perception of texts that are
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