the mind causes the similar one, adjacent or otherwise different. The word in the
language is a signal of a certain relation with this or other associate. There from the
very beginning, the possibility of associative imagination with other units of language
is given, the tendency to such convergence [36].
According to Galperin, at the foundation of the associative cohesion lie such
features of the text structure as retrospection, subjectively-appraisal modality, and
connotation [17]. Associative cohesion is characterized by the fact that the remote
imaginations that are not related to the logical confirmation get obvious relation
between the described phenomena. Under association we understand the unification of
the language units due to the formal or logical-semantic features [37].
The presence of the associative relations is the mandatory condition to the transfer
of the necessary information [38]. Associative relations contribute to the unification of
all parts of the text into a single unit.
The association is a programmed by the author process of the receiving of a
certain amount of information from the reader's memory, his system of knowledge
(associative system). Depending on the source, the information on the basis of which
the associative relation is performed, there is a need for a differentiation of the two
interacting associative systems: system of background knowledge and system of text
knowledge, the support which causes the understanding of the semantic content of the
text [39].
The system of text knowledge is individual for each text type and is formed in the
process of its decoding. It is complex associative system (system of knowledge), the
emergence of which is caused by the understanding of the text information.
Associative relations that update the system of background knowledge are
identified in work as the background. Associative relations that appeal to system of
text knowledge are text one. Thus, the associative relations in the text cause the
emergence of a certain amount of information in the mind of the reader not from the
linear sequences of the linguistic signs, but from two sources: on the one hand, from
the system of background knowledge (long-term memory), on the other hand, from the
system of text knowledge.
The availability of the associative relations in the text allows you to highlight in
the associative organization of text the associative principle that promotes the
knowledge (information) objectification that is stored in human memory.
Based on the associative relations, the information in the author's intention in the
process of text formation is converted into a system of images and is coded by the
linguistic means.
The availability of the associative relations in the text, on the one hand, is caused
by the gnosiological and semeiologic aspect of the language category on the whole –
the possibility of storing, organizing and transferring to the values of the language units
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